Malcolm Gladwell discusses the Race Implicit Association Test in his book Blink. The test assesses your unconscious preference for African American or European American people. Often, one's conscious attitudes do not correspond with those that are unconscious. Gladwell was rated as having a "moderate automatic preference for whites," despite being half black. I half-expected to get the same results; after all, as Gladwell says, "We live in North America, where we are surrounded every day by cultural messages linking white with good." 

I was thus surprised - but very relieved - to be rated as having "little or no automatic preference between African American and European American." Seventeen percent of web respondents received the same rating. On the other hand, Gladwell states, "It turns out that more than 80 percent of all those who have ever taken the test end up having pro-white associations."

Click here to take the Race IAT.

1 comment:

  1. Ha, I got "a slight automatic preference for European American compared to African American." Not surprised.